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Asian Brand Strategy

How Asia Builds Strong Brands

Asian Brand Strategy by Martin Roll
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US$ 75.00
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This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands
Palgrave Macmillan; October 2005
273 pages; ISBN 9780230513068
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Title: Asian Brand Strategy
Author: Martin Roll
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