The Leading eBooks Store Online 4,353,660 members ⚫ 1,442,818 ebooks

New to eBooks.com?

Learn more

Islamic Marketing

Understanding the Socio-Economic, Cultural, and Politico-Legal Environment

Islamic Marketing by Cedomir Nestorovic
Buy this eBook
US$ 89.99
(If any tax is payable it will be calculated and shown at checkout.)

This book analyzes the current Islamic marketing environment. Since the Muslim world is extremely diverse in terms of economic development, customs and traditions and political and legal systems, it is vital for companies and marketers to analyze the environment before attempting to address these markets. The author emphasizes that it is ineffectual to elaborate the distribution and promotion strategies if the market does not exist in terms of purchasing power or demographics, if potential consumers do not believe that products and services answer their needs and demands or if there are political and legal barriers to companies wanting to enter these markets. The book offers detailed insights into the economic, socio-cultural, and politico-legal environment in the Muslim world, which are essential for marketers to understand and form the foundations of effective marketing strategies.

Springer International Publishing; May 2016
271 pages; ISBN 9783319327549
Read online, or download in secure PDF format
Title: Islamic Marketing
Author: Cedomir Nestorovic
 
  • News
  • Contents
No entry found