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The Secret Language

The Secret Language by John Croucher
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The real meaning behind what people say. Have you ever wondered what the ads in the real estate section really mean when they describe a property as having 'period detailing' or 'uninterrupted views' or 'huge potential'? Or what is really going on in your partner's head when they say 'We need to talk' or 'Do whatever you want'? And what about when your boss encourages you to 'think outside the square' or tells you that they 'value your input'? Cliches are so much a part of our everyday communications that we rarely stop to think about the meaning behind the tumble of words. In tHE SECREt LANGAUAGE John S. Croucher grabs these expressions by the throat, shakes them about a bit, and then squeezes out the truth. With chapters on Real Estate, Motor Vehicles, Law and Order, Business, Retail, Medicine and Relationships, this is the perfect book for dipping into when you're looking for the truth ... or a good chuckle.
HarperCollins Publishers; July 2010
176 pages; ISBN 9780730445333
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Title: The Secret Language
Author: John Croucher