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Innovate or Die: Outside the square business thinking

Innovate or Die: Outside the square business thinking by Jack Collis
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In business, the most valuable commodity is people - and their ability to think outside the square. Without the ability to think innovatively, any business - big or small - risks dying. Here, Jack Collis, an authority on creative marketing, recognized motivational speaker and best-selling author, outlines the importance of original thinking to give you the edge on the competition. Drawing on his many years of experience as a Marketing manager, Jack uses anecdotes and examples to illustrate new ways to approach business, and to succeed at it.
HarperCollins Publishers; June 2010
320 pages; ISBN 9780730449843
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Title: Innovate or Die: Outside the square business thinking
Author: Jack Collis