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Publish and Prosper

Blogging for Your Business

Publish and Prosper by DL Byron
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While personal blogs take up much of the blogosphere, blogs are quickly gaining popularity in business as an inexpensive and amazingly effective marketing tool. It’s time for a practical book about business blogging: this is the first book to demonstrate how businesses are blogging and how you can use blogging technology to converse with your customers to build your brand and sell your products.

Written from the business person/designer’s perspectives, this book shows how businesses can leverage current, real-world blogging techniques, tools, and platforms to promote and enhance their ventures. The key idea is that the conversation with your market is stronger and more meaningful with a blog. Filled with practical information and a how-to approach, this book provides case studies of companies as large as Boeing or General Motors and as small as Clip-’n-seal. Readers will learn about the types of business blogs, how companies use blogs, how to sell blogs to management and IT, effective blog design, content, and conversation, pitfalls to avoid, how to develop Web presence, and more.

Pearson Education; June 2006
200 pages; ISBN 9780132704960
Read online, or download in secure EPUB or secure PDF format
Title: Publish and Prosper
Author: DL Byron; Steve Broback
 
ISBNs
0321447107
9780132704960
9780321395382
9780321447104