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Strategy is Digital

How Companies Can Use Big Data in the Value Chain

Strategy is Digital by Carlos Cordon
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This book presentsstrategies and practices to allow everyday companies to cope with thefundamentally changing landscape of business models and to take advantage ofthe huge business opportunities arising from the advent of big data. Itdevelops several case studies from companies in traditional industries likeLEGO, Yamato and Mediq, but also examines small start-ups like Space Tango,which is partnering with major multinationals to develop new business modelsusing big data. The book argues that businesses need to adapt and embark ontheir big data journey, helps them take the first step, and guides them alongtheir way. It presents successful examples and deducts essential takeawaylessons from them, equipping executives to capitalize on big data and enablingthem to make intelligent decisions in the big data transformation, giving theircompanies an essential competitive edge.
Springer International Publishing; June 2016
151 pages; ISBN 9783319311326
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Title: Strategy is Digital
Author: Carlos Cordon; Pau Garcia-Milà; Teresa Ferreiro Vilarino; Pablo Caballero
 
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