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Marketing Channel Strategy

Marketing Channel Strategy by Robert Palmatier
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US$ 185.00
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For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems.

Marketing Channel Strategy shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.
This program will provide a better teaching and learning experience—for you and your students. Here’s how:

  • Bring Concepts to Life with a Global Perspective: Varied topics are covered, bringing in findings, practice, and viewpoints from multiple disciplines.
  • Teach Marketing Channels in a More Flexible Manner: Chapters are organized in a modular format, may be read in any order, and re-organized.
  • Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.
Taylor and Francis; June 2016
496 pages; ISBN 9781315506432
Read online, or download in secure EPUB or secure PDF format
Title: Marketing Channel Strategy
Author: Robert Palmatier; Louis Stern; Adel El-Ansary
 
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ISBNs
9780133357080
9781315506432
9781315506449