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The Market Oriented University

Transforming Higher Education

The Market Oriented University by John A. Davis
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The next decade will be transformative for the higher education sector. Government funding is decreasing. Through their marketing activities universities have created the ‘student consumer.’ The student consumer is prepared to shop around, compare prices and value, and once purchased expects a return on their investment. Disruptive innovations are challenging traditional forms of learning and in many cases are viewed as better alternatives to traditional learning in the classroom. Competition from private educational providers is increasing. Their cost base is lower, and their customer focus is superior. In short, universities around the world are facing a perfect storm. While experts don’t expect the higher education sector to collapse under these challenges, they do believe that for some institutions the future looks bleak. If universities are to avoid closures or mergers, they will need to adopt a market-oriented approach.
Edward Elgar Publishing; July 2016
272 pages; ISBN 9781781004920
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Title: The Market Oriented University
Author: John A. Davis; Mark A. Farrell
 
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ISBNs
1781004927
9781781004913
9781781004920