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Carnival Campaign

How the Rollicking 1840 Campaign of "Tippecanoe and Tyler Too" Changed Presidential Elections Forever

Carnival Campaign by Ronald Shafer
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The Carnival Campaign tells the fascinating story of the pivotal 1840 presidential campaign of General William Henry Harrison and John Tyler—"Tippecanoe and Tyler Too." Pulitzer Prize–nominated former Wall Street Journal reporter Ronald Shafer relates in a colorful, entertaining style how the campaign marked a series of "firsts" that changed politicking forever: the first campaign as mass entertainment; the first "image campaign," in which strategists portrayed Harrison as a poor man living in a log cabin sipping hard cider (he lived in a mansion and drank only sweet cider); the first time big money was a factor; the first time women could openly participate; and more. While today's electorate has come to view campaigns that emphasize style over substance as a matter of course, this book shows voters how it all began.
Chicago Review Press; September 2016
288 pages; ISBN 9781613735435
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Title: Carnival Campaign
Author: Ronald Shafer
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Sexual politics is still a dangerous game - Washington Times
Wed, 24 Aug 2016 18:31:48 -0700
Washington TimesSexual politics is still a dangerous gameWashington TimesIn his book, “The Carnival Campaign,” Ronald Shafer ...