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The Business of Creativity

Toward an Anthropology of Worth

The Business of Creativity by Brian Moeran
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How does a group of people, brought together because of their diverse skills and professional knowledge, set out to be ‘creative’? How are ongoing tensions between beauty, fame, and money resolved? In The Business of Creativity, Brian Moeran, a leading scholar and writer on the creative industries, takes the sacred relic of creativity out of the crypt and airs it in the ethnographic alley. In contrast to the persistent image of creativity as the spontaneous inspiration of a gifted individual, Moeran shows how creativity emerges from collaborative engagements among people, genres, institutions, materials and technologies. He alternates thick description of work in fashion, advertising, and ceramic art with theoretical innovations that shed new light on the aesthetic, symbolic, and economic dimensions of creativity and the production of worth.
Taylor and Francis; June 2016
299 pages; ISBN 9781315418834
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Title: The Business of Creativity
Author: Brian Moeran
 
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9781315418834
9781315418841
9781611329117