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Focus Group Research

Focus Group Research by Martha Ann Carey
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This volume provides a thorough introduction to creating and conducting focus group research projects. Carey and Asbury provide background on the history of focus groups then document the best practices in conducting a study using them. They also provide valuable advice on how to conduct a fair and accurate analysis of minorities and other vulnerable groups within the population at large. This book is an excellent introduction for any researcher looking to utilize focus groups in their next project.
Taylor and Francis; June 2016
118 pages; ISBN 9781315428352
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Title: Focus Group Research
Author: Martha Ann Carey; Jo-Ellen Asbury