Focus Group Research

by Martha Ann Carey,

Subject categories
ISBNs
  • 9781611322552
  • 9781315428369
  • 9781315428352
This volume provides a thorough introduction to creating and conducting focus group research projects. Carey and Asbury provide background on the history of focus groups then document the best practices in conducting a study using them. They also provide valuable advice on how to conduct a fair and accurate analysis of minorities and other vulnerable groups within the population at large. This book is an excellent introduction for any researcher looking to utilize focus groups in their next project.
  • Taylor and Francis; June 2016
  • ISBN 9781315428369
  • Read online, or download in secure PDF or secure EPUB format
  • Title: Focus Group Research
  • Author: Martha Ann Carey; Jo-Ellen Asbury
  • Imprint: Routledge
Subject categories
ISBNs
  • 9781611322552
  • 9781315428369
  • 9781315428352
Subject categories
ISBNs
  • 9781611322552
  • 9781315428369
  • 9781315428352