The Leading eBooks Store Online 4,353,660 members ⚫ 1,442,818 ebooks

New to

Learn more

Focus Group Research

Focus Group Research by Martha Ann Carey
Buy this eBook
US$ 31.95
(If any tax is payable it will be calculated and shown at checkout.)
This volume provides a thorough introduction to creating and conducting focus group research projects. Carey and Asbury provide background on the history of focus groups then document the best practices in conducting a study using them. They also provide valuable advice on how to conduct a fair and accurate analysis of minorities and other vulnerable groups within the population at large. This book is an excellent introduction for any researcher looking to utilize focus groups in their next project.
Taylor and Francis; June 2016
118 pages; ISBN 9781315428352
Read online, or download in secure EPUB or secure PDF format
Title: Focus Group Research
Author: Martha Ann Carey; Jo-Ellen Asbury