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The Magic of Fashion

Ritual, Commodity, Glamour

The Magic of Fashion by Brian Moeran
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Drawing on 20 years of ethnographic fieldwork and anthropological theory, anthropologist Brian Moeran argues that fashion magazines are able to cast a spell over their readers by using practices and rituals found in age-old magical and religious rites.
Taylor and Francis; June 2016
253 pages; ISBN 9781315417950
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Title: The Magic of Fashion
Author: Brian Moeran
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