An engrossing review of consumerism and its impact on sociological issues. Conspicuous consumption and compulsive buying have been with us since time immemorial. Today shopping can even be patriotic. But how did it all begin? What effect does it have on consumers? Why is there a growing backlash against consumerism? is the Walmart mentality of American consumerism here to stay? The phrase "Shop til you drop" has become as American as apple pie and the trend does not appear to be slowing. Consumer Culture begins with the history of our consumer culture, which reveals that our fascination with consuming shows not only the hidden significance of everyday items, such as sugar and fashionable clothing, but also reveals the uniqueness of our way of life. Consumer Culture also presents the views of economists and sociologists that see consumption as an expression of freedom. The book covers the social impact of consumption, examining such dubious milestones as physical attacks upon McDonald's and Starbucks, and best sellers that are critical of consumption.
There is coverage of important research, such as whether consumers are making rational or impulsive choices and the effect of advertising on children.