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Franchise Management For Dummies

Franchise Management For Dummies by Michael H. Seid
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McDonalds, Sonic, Subway, Dairy Queen, Circle K, Piggly Wiggly—all well-known franchises in America and beyond. You've probably sometimes wondered how so many of them could exist, how they manage to stay in business, and how they continue to thrive. Maybe you've even thought about running one of your own, but didn't know where to begin. Well, now you do, thanks to Running a Franchise For Dummies.

  • Pick the perfect franchise for you
  • Create marketing plans and branding for your new franchise
  • Understand all of the complex legal issues surrounding the ownership of a franchise
  • Uncover the secrets to continued success and future expansion

Running a Franchise for Dummies is a clear and concise guide for anyone who wants to be their own boss and stand on the shoulders of franchise giants both big and small.

Wiley; May 2017
408 pages; ISBN 9781119337232
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Title: Franchise Management For Dummies
Author: Michael H. Seid; Joyce Mazero
 
Subject categories
ISBNs
9781119337140
9781119337232
9781119337287