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The Strategic Management of Information Systems

Building a Digital Strategy

The Strategic Management of Information Systems by Joe Peppard
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  • A comprehensively updated revision of a book regarded by many as one the leading and authoritative titles for practitioners, academics and students in the domain of information systems and technology (IS/IT) strategy.
  • Presents a structured framework with tools, techniques and ways of thinking which provide a practical approach to building a digital strategy, expressed primarily in the language of business and management.

  • Brings together the implications of the significant advances in IT and the most useful current thinking, research, and experiences concerning the business impact and strategic opportunities created by IS/IT.

  • Peppard and Ward discuss the key questions that managers have to grapple with of where, when and how to invest in IS/IT, which is why a IS/IT (or digital) strategy is required.
Wiley; October 2016
504 pages; ISBN 9781119239567
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Title: The Strategic Management of Information Systems
Author: Joe Peppard; John Ward
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