The Business of Sustainability

Building Industry Cases for Corporate Sustainability

by

Subject categories
ISBNs
  • 0230524478
  • 9781403933966
  • 9780230524477
The result of an extensive and intensive research project carried out in a groundbreaking partnership between a conservation NGO (WWF) and a top European business school (IMD), the contents of this book reveal the economic logic behind corporate sustainability in a total of nine key industry sectors, 'big sinners' included. Unparalleled access to global companies through corporate membership of IMD's research initiative - the Forum for Corporate Sustainability Management - allowed IMD researchers to ground their research in the reality of perceptions and attitudes of both sustainability and other business managers within companies. This completely new approach to understanding the business case for sustainability has lead to a never-before attempted comparative scrutiny of the business case for sustainability across industries, and a product that managers can actually use: a set of practical diagnostic tools for managers.
  • Palgrave Macmillan; May 2004
  • ISBN 9780230524477
  • Read online, or download in secure PDF format
  • Title: The Business of Sustainability
  • Author: Ulrich Steger (ed.)
  • Imprint: Palgrave Macmillan
Subject categories
ISBNs
  • 0230524478
  • 9781403933966
  • 9780230524477

In The Press

'This book is a major contribution to the Business Case debate and both insightful and useful for corporate executives, especially of the more skeptical kind. It also delivers excellent material for the classrooms of MBA and Executive education, where the need for this kind of contribution is even greater.' - Prof Gilbert Lenssen, President European Academy of Business in Society (EABIS)

'This book presents groundbreaking conclusions on a subject that has become highly relevant to modern-day corporations: the economic reasons why companies integrate social and environmental into business strategy. I would advise any business executive who is seeking an overview or indeed a focused industry perspective on this issue to read this book. Based on solid empirical foundations, it is, to my knowledge, also the first-ever comprehensive attempt to look at the business case for sustainability from an industry-specific perspective.' - Peter Forstmoser, Chairman of the Board of Directors, Swiss Reinsurance

'DaimlerChrysler gained additional insight from participating in the research Building a Business Case for Corporate Sustainability. The Case provides helpful hints on the economic logic to be covered in this area and provides ideas on how to move forward strategically.' - Dr. Rüdiger Grube, Member of the Management Board of DaimlerChrysler
'For those with a real interest in corporate sustainability and a desire to make it work in practice, this book will prove an invaluable resource. Detailed and authoritative, it provides a compelling analysis of the issues facing businesses today.' John Ling, Chartered Institute of Marketing Magazine

About The Author

ULRICH STEGER is recognised as one of the leading authorities in the area of environmental management. He is Professor of Environmental Management at IMD, Switzerland, and Director of the IMD Forum for Corporate Sustainability Management and the IMD Corporate Governance Research Initiative. He directs major partnership programmes (for example with DaimlerChrysler and Allianz). He also holds an Honorary Professorship for International Management at the Technical University, Berlin, Germany.

Subject categories
ISBNs
  • 0230524478
  • 9781403933966
  • 9780230524477