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Globalizing Customer Solutions

The Enlightened Confluence of Technology, Innovation, Trade, and Investment

Globalizing Customer Solutions by Edmund B. Fitzgerald
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In the last half of the 20th century, the world economy has benefitted from a globalization process driven by the enlightened confluence of technology, innovation, trade and foreign direct investment. This book broadens our understanding of that process. Opening with a review of current global economic metrics and the significant differences between advanced and developing nations, the book goes on to discuss the globalization paradigm and the forces driving it. Discussing the importance of new ideas and new technology in continued economic growth, the volume shows how the protection of intellectual property encourages innovation. Also covering the evolution of international trade, the book reviews trade distortions from both external and internal sources, comparing trade on a multilateral, non-discriminatory basis with alternative trade practics, such as free trade and custom unions. The works also reviews the origins and functions of the new World Trade Organization.

Describing the rapidly growing practice of foreign direct investment, the book shows how FDI is closely linked to international trade and concludes with a review of the important function FDI can play in the bundling and delivery of the resources for accelerated economic development of the emerging world.

Greenwood Publishing Group; January 2000
175 pages; ISBN 9780313001499
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Title: Globalizing Customer Solutions
Author: Edmund B. Fitzgerald
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