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The Dip

A Little Book That Teaches You When to Quit (and When to Stick)

The Dip by Seth Godin
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A New York Times, USA Today, and Wall Street Journal bestseller

In this iconic bestseller, popular business blogger and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often, and quit without guilt—until they commit to beating the right Dip.

Every new project (or job, or hobby, or company) starts out fun…then gets really hard, and not much fun at all. You might be in a Dip—a temporary setback that will get better if you keep pushing. But maybe it’s really a Cul-de-Sac—a total dead end. What really sets superstars apart is the ability to tell the two apart.

Winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can beat the Dip to be the best, you’ll earn profits, glory, and long-term security.
Whether you’re an intern or a CEO, this fun little book will help you figure out if you’re in a Dip that’s worthy of your time, effort, and talents. The old saying is wrong—winners do quit, and quitters do win.
Penguin Publishing Group; May 2007
96 pages; ISBN 9781101216347
Read online, or download in secure EPUB
Title: The Dip
Author: Seth Godin
  • News
'The Dip' and My 9-Month Quest to Interview Seth Godin - Huffington Post (blog)
Mon, 15 Feb 2016 06:20:18 -0800
Huffington Post (blog)'The Dip' and My 9-Month Quest to Interview Seth GodinHuffington Post (blog)I was determined to ...
Why It's OK to Quit - Huffington Post
Tue, 12 Apr 2016 13:28:24 -0700
Huffington PostWhy It's OK to QuitHuffington PostOne of my favorite little books, The Dip by Seth Godin discusses how there ...
A Call to Millennials - Huffington Post
Tue, 03 May 2016 15:25:46 -0700
A Call to MillennialsHuffington PostRead The Dip by Seth Godin. It will teach you how to fight through pain and become an ...