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The Art of Creative Thinking

How to be Innovative and Develop Great Ideas

The Art of Creative Thinking by John Adair
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US$ 17.95
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The Art of Creative Thinking provides clear, practical guidelines for developing your powers as a creative thinker. Using examples of entrepreneurs, authors, scientists and artists, John Adair illustrates a key aspect of creativity in each chapter. Stimulating and accessible, this book will help you to understand the creative process, overcome barriers to new ideas, learn to think effectively and develop a creative atttitude. It will help you to become more confident in yourself as a creative person.

The Art of Creative Thinking gives you a fresh concept of creative thinking and it will guide you in developing your full potential as a creative thinker. New ideas are the seeds of new products and services, and this book will open the door to them.

Kogan Page; February 2009
160 pages; ISBN 9780749460082
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Title: The Art of Creative Thinking
Author: John Adair
The importance of creative thinking cannot be overemphasized. Developing the ability to come up with new ideas can help businesses gain a competitive advantage over their rivals and can also be rewarding for the individual. The Art of Creative Thinking shows you practical ways to become a more creative thinker. Each succinct chapter is built around one core idea, which is then developed and illustrated. The Art of Creative Thinking shows you how to: Develop your understanding of the creative process; Overcome barriers to creating new i; Broaden your vision; Build on new ideas; Develop a creative attitude; Become more confident as a creative thinker.