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Public House and Beverage Management: Key Principles and Issues

Public House and Beverage Management: Key Principles and Issues by Michael Flynn
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'Public House & Beverage Management' provides students with a practical guide to the management aspects of the licensed trade industry.

'Public House & Beverage Management' introduces students to:

* Key players
* Variations in service offer
* Types of management arrangement (managed, leased, tenanted, franchise, freehouse)
* Customers and segments
* Labour markets and employees
* Key elements in the business units
* Retailing skills.

The combined experiences of the authors are reflected in the text, as between them they have a vast range of experience as: publican, hotelier, chef and sommelier. Enhanced by this is their teaching and research covering food service, cellar management, marketing and wines and spirit education.
Taylor and Francis; August 2007
224 pages; ISBN 9781136370847
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Title: Public House and Beverage Management: Key Principles and Issues
Author: Michael Flynn; Caroline Ritchie; Andrew Roberts
 
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ISBNs
0080549535
9780080549538
9780750646789
9781136370809
9781136370847
9781136370854