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Keep Your Donors

The Guide to Better Communications & Stronger Relationships

Keep Your Donors by Tom Ahern
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Written by fundraising experts Tom Ahern and Simone Joyaux, Keep Your Donors is a new, winning guide to making disappointing donor retention rates a thing of the past. This practical and provocative book will show you how to master the strategies and tactics that make fundraising communications profitable. Filled with case studies and based in part on the CFRE and AFP job analyses, Keep Your Donors is your definitive guide to getting new donors—and keeping them—for many years to come.
Wiley; February 2008
480 pages; ISBN 9781118044865
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Title: Keep Your Donors
Author: Tom Ahern; Simone P. Joyaux
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