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Media Rules!

Mastering Today's Technology to Connect With and Keep Your Audience

Media Rules! by Brian Reich
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Authors Brian Reich and Dan Solomon have seen how changes in both technology and society can affect the communications and operations of an organization. Now, with Media Rules!, they provide you with a framework for understanding this dynamic world. It doesn’t matter whether you’re in the business of disseminating information or producing products, this book will prepare you to distinguish yourself from the competition by creating new models to better serve your audience and harnessing the full potential that technology provides.
Wiley; October 2007
254 pages; ISBN 9780470225820
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Title: Media Rules!
Author: Brian Reich; Dan Solomon
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