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Stereotype Dynamics

Language-Based Approaches to the Formation, Maintenance, and Transformation of Stereotypes

Stereotype Dynamics by Yoshihisa Kashima
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This volume addresses the role of communication in stereotype dynamics, while placing the phenomenon of social stereotypes appropriately in the socio-cultural context. "Stereotype Dynamics" assembles top researchers in the field to investigate stereotype formation, maintenance, and transformation through interpersonal facets of communication. Section one presents meta-theoretical perspectives, strongly informed by theories and empirical research.
Lawrence Erlbaum Associates; August 2007
424 pages; ISBN 9781410616616
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Title: Stereotype Dynamics
Author: Yoshihisa Kashima