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Action Theory and Communication Research

Recent Developments in Europe. (Mouton Textbook)

Action Theory and Communication Research by Karsten Renckstorf
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The action theoretical approach has already proved its value as a framework for communication research, most especially in the study of media audiences and media use. The approach privileges the perspective of the acting individual but offers guidelines for connecting the subjective orientation with networks of social interaction and for treating 'behaviour' as a social process. Research within this framework takes account of the wider social context and calls for a careful combination of empirical observation and interpretation, with a corresponding diversity of methodologies. The contributions to the volume shed light on the significance of media use in everyday experience and contribute to an understanding of communication in society.

De Gruyter; January 2004
388 pages; ISBN 9783110197389
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Title: Action Theory and Communication Research
Author: Karsten Renckstorf; Denis McQuail; Judith E. Rosenbaum; Gabi Schaap