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Kiss, Bow, or Shake Hands Europe

How to Do Business in 25 European Countries

Kiss, Bow, or Shake Hands Europe by Terri Morrison
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Americans have conducted business in Europe for hundreds of years, but to be successful, it's vital that we understand the cultural differences and nuances between each country. Kiss, Bow, or Shake Hands: Europe reveals the subtleties of interaction, negotiation strategies, and professional skills you need to keep you poised for success in your business travels. Give the right gift; make the right gesture!


  • Cultural IQ tests
  • "Know Before You Go" tips
  • Alerts on international security issues
Countries profiled are: Austria, Belarus, Belgium, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Romania, Russia, Slovak Republic, Spain, Sweden, Switzerland, Turkey, Ukraine, and the United Kingdom. Terri Morrison resides in Newtown Square, Pennsylvania, and is president of Getting Through Customs, a highly successful Internet product and training firm for global business travelers. Her clients include American Airlines, AEP, Carnival Cruise Lines, Cypress Semiconductor, Deloitte & Touche, Dun & Bradstreet, Hewlett-Packard, and Lucent Technologies. She conducts seminars in intercultural communications, has written for many publications, has appeared on numerous TV shows, and has been profiled and quoted in national newspapers and magazines from the Wall Street Journal to Fortune.

Wayne A. Conaway resides in Montclair, New Jersey, and is the coauthor of several books on cross-cultural communications, including Dun & Bradstreet's Guide to Doing Business Around the World (written with Terri Morrison). He has written more than a hundred articles for a variety of magazines.

Adams Media; Read online
Title: Kiss, Bow, or Shake Hands Europe
Author: Terri Morrison; Wayne A. Conaway

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