Rethinking Marketing

The Entrepreneurial Imperative

by Minet Schindehutte, Michael Morris,

Rethinking Marketing
US$32.00
Subject categories
ISBNs
  • 013609788X
  • 9780136097884

For undergraduate and graduate courses in marketing and entrepreneurship.

This book rethinks the basic building blocks of marketing with an entrepreneurial perspective.

  • Pearson Education; January 2008
  • ISBN 9780136097884
  • Read online
  • Title: Rethinking Marketing
  • Author: Minet Schindehutte; Michael Morris; Leyland Pitt
  • Imprint: Prentice Hall Professional
Subject categories
ISBNs
  • 013609788X
  • 9780136097884
Subject categories
ISBNs
  • 013609788X
  • 9780136097884