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Rethinking Marketing

The Entrepreneurial Imperative

Rethinking Marketing by Minet Schindehutte
Not available
US$ 32.00
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For undergraduate and graduate courses in marketing and entrepreneurship.

This book rethinks the basic building blocks of marketing with an entrepreneurial perspective.

Pearson Education; Read online
Title: Rethinking Marketing
Author: Minet Schindehutte; Michael Morris; Leyland Pitt
 
Subject categories
ISBNs
013609788X
9780136097884

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