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Toothpicks and Logos

Design in Everyday Life

Toothpicks and Logos by John Heskett
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John Heskett wants to transform the way we think about design, by showing how integral it is to our daily lives, from the spoon we use to eat our breakfast cereal, the car we drive to work in, to the medical equipment used to save lives. Design combines 'need' and 'desire' in the form of a practical object that can also reflect the users identity and aspirations through its form and decoration.This concise guide to contemporary design goes beyond style and taste to look at how different cultures and individuals personalize objects. Heskett also reveals how simple objects, such as a toothpick, can have their design modified to suit the specific cultural behaviour in different countries. There are also fascinating insights into how major companies such as Nokia, Ford, and Sony approach design. Finally, we are shown an exciting vision of what design can offer us in the future andespecially its role in humanizing new technology.
OUP Oxford; March 2002
225 pages; ISBN 9780191568367
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Title: Toothpicks and Logos
Author: John Heskett