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The Complete Idiot's Guide to Branding Yourself

Tips and Techniques for Showing Who You Are and What You Can Do

The Complete Idiot's Guide to Branding Yourself by Ray Paprocki
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A brand new look at a time-tested business practice.

Using powerful techniques refined in the heat of business competition, this book guides readers in defining and building a personal brand that is distinctive, relevant, and consistent. It includes:

? An in-depth understanding of the principles of successful brand building-in any context

? Practical tools to build and manage powerful relationships

? Strategies for aligning personal brand values with an employer's brand values, and making brand-building a successful endeavor for both

? Advanced techniques to continually refine your unique personal brand

DK Publishing; May 2009
272 pages; ISBN 9781101032800
Read online, or download in secure EPUB or secure PDF format
Title: The Complete Idiot's Guide to Branding Yourself
Author: Ray Paprocki; Sherry Beck Paprocki