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When Search Meets Web Usability

When Search Meets Web Usability by Shari Thurow
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This book delivers a proactive approach to building an effective Web site that is search engine friendly and will result in better search rankings. It outlines the steps needed to bridge the gap between a Google search and a Web site, and also improve the users' experience once they get to the site. By understanding the wide variety of information-seeking strategies and the individual behaviors associated with them, this book helps information architects, Web designers/developers, SEOs/SEMs, and usability professionals build better interfaces and functionality into Web sites. Creating a satisfying user experience is the key to maximizing search effectiveness and getting conversions.
Pearson Education; April 2009
205 pages; ISBN 9780321648150
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Title: When Search Meets Web Usability
Author: Shari Thurow; Nick Musica
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