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Transforming Your Business into a Brand

The 10 Rules of Branding

Transforming Your Business into a Brand by Jacky Tai
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US$ 10.15
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Brilliant advice written in an effervescent, concise, easy-to-understand language. Expanding on a subject that is often misunderstood even by some top executives, Jacky and Wilson cut to the chase and tell us what branding really is and why it matters. Kevin Chang, Director, National University of Singapore Business School
Marshall Cavendish International (Asia) Ptd Ltd; February 2007
193 pages; ISBN 9789812619228
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Title: Transforming Your Business into a Brand
Author: Jacky Tai; Wilson Chew