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How to Brand Nations, Cities and Destinations

A Planning Book for Place Branding

How to Brand Nations, Cities and Destinations by Teemu Moilanen
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US$ 75.00
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Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.
Palgrave Macmillan; December 2008
213 pages; ISBN 9780230584594
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Title: How to Brand Nations, Cities and Destinations
Author: Teemu Moilanen; Seppo Rainisto
 
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ISBNs
0230584594
9780230220928
9780230584594