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Ageing in a consumer society

From passive to active consumption in Britain

Ageing in a consumer society by Ian Rees Jones
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US$ 110.00
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Targeted as the 'grey consumer', people retiring now participated in the creation of the post-war consumer culture.  These consumers have grown older but have not stopped consuming. Based on extensive analysis over two years, this unique book examines the engagement of older people with consumer society in Britain since the 1960s. It charts the changes in the experience of later life in the UK over the last 50 years, the rise of the 'individualised consumer citizen' and what this means for health and social policies.  The book will appeal to students, lecturers, researchers and policy analysts. It will provide material for teaching on undergraduate courses and postgraduate courses in sociology, social policy and social gerontology. It will also have considerable appeal to private industry engaged with older consumers as well as to voluntary and non-governmental organisations addressing ageing in Britain.
Policy Press; September 2008
161 pages; ISBN 9781847423627
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Title: Ageing in a consumer society
Author: Ian Rees Jones; Martin Hyde