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Take Their Breath Away

How Imaginative Service Creates Devoted Customers

Take Their Breath Away by Chip R. Bell
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Praise for Take Their Breath Away

"Are you bored? We're so spoiled that when something is merely good enough, we just walk away. Chip and John explain that the surefire method for growth and customer loyalty is simple: don't be boring."
Seth Godin, author of Purple Cow and Tribes

"Take Their Breath Away shows how legendary customer service delivery can win and keep devoted customers for life. I LUV this fantastic book."
Colleen Barrett, President Emeritus, Southwest Airlines Company

"No one knows more about creating profit through service than Chip and John. If you want to know the best way to do it, read Take Their Breath Away. The examples in this book will certainly start your creative juices flowing and help your organization take your customers' breath away.
Howard Beharformer, former president, Starbucks Coffee International.

Wiley; April 2009
304 pages; ISBN 9780470485323
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Title: Take Their Breath Away
Author: Chip R. Bell; John R. Patterson
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