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The Firefly Effect

Build Teams That Capture Creativity and Catapult Results

The Firefly Effect by Kimberly Douglas
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How can you tap into your team’s creativity to tackle today’s toughest business challenges?

In The Firefly Effect, Kimberly Douglas presents inspiring yet pragmatic insights into getting your entire team firing on all cylinders and aiming in the right direction. Comparing the difficult act of harnessing and capturing creativity to the act of catching fireflies on a summer night, she will explain:

  • What to do when the fireflies don’t show up (or when creativity dries up)
  • How to know when it’s time to find a new meadow (or a new approach, place or process)
  • What to do if the leader is keeping too tight a lid on the jar (and team innovation is gasping for air)
  • How to get inventive when it rains on your firefly hunt (or parade of ideas)
  • What happens when everyone is too busy to join in (and group problems remain unresolved)
Wiley; April 2009
272 pages; ISBN 9780470485439
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Title: The Firefly Effect
Author: Kimberly Douglas
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