The Leading eBooks Store Online 4,385,058 members ⚫ 1,459,539 ebooks

New to eBooks.com?

Learn more

Planning for Power Advertising

A User's Manual for Students and Practitioners

Planning for Power Advertising by Anand Halve
Buy this eBook
US$ 22.00
(If any tax is payable it will be calculated and shown at checkout.)
This book is a step-by-step guide to producing a sound foundation for advertising: one that will serve as the springboard to inspire powerful creative expression. Rich in cases from the evolving Indian context, Planning for Power Advertising offers an understanding of how strategic advertising is created. It takes the reader through cases and analyses of what worked or did not work in the marketplace. Anand Halve involves the reader throughout in exercises with Action Points at the end of most chapters—an approach that brings alive the concepts within, and helps readers discover the theory in practice.

For advertising professionals, this is a manual to create a robust advertising brief. For students of advertising and marketing, Planning for Power Advertising is a simulation exercise from which they will learn how to apply the principles that will help them in their future careers. And for professionals in areas related to advertising—such as media, event management and PR—this book provides an insight into how the strategic underpinning of advertising is built.
SAGE Publications; October 2005
260 pages; ISBN 9789352800414
Read online, or download in secure EPUB or secure PDF format
Title: Planning for Power Advertising
Author: Anand Halve
 
ISBNs
813210210X
9780761933540
9788132102106
9789352800414