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Multinationals in India

Managing the Interface of Cultures

Multinationals in India by Jai B P Sinha
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The economic reforms that began in the early 1990s brought many large multinational companies to India. A major challenge for these corporations was to manage the interface of global corporate culture and India's powerful, traditional and widely varying cultural practices.

Examining the Indian operations of five multinational organizations from three different cultural zones, this comparative analysis shows that each company brought to India its unique cultural imprint, while at the same time realizing the need to adapt management practices to the local setting.

SAGE Publications; August 2004
292 pages; ISBN 9788132101734
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Title: Multinationals in India
Author: Jai B P Sinha