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Review of Marketing Research

Review of Marketing Research by Naresh K. Malhotra
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"The Review of Marketing Research" annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. In contrast to other research publications that impose rigid limitations on the length of articles, "RMR" publishes longer chapters that are not only theoretically rigorous but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, emerging trends, international developments, guidelines for implementation, and suggestions for future theory development and testing.
Emerald Group Publishing Limited; January 2008
223 pages; ISBN 9780857247261
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Title: Review of Marketing Research
Author: Naresh K. Malhotra