The Leading eBooks Store Online 4,391,687 members ⚫ 1,493,850 ebooks

New to eBooks.com?

Learn more

Review of Marketing Research

Review of Marketing Research by Naresh K. Malhotra
Buy this eBook
US$ 116.99
(If any tax is payable it will be calculated and shown at checkout.)
"The Review of Marketing Research" annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. In contrast to other research publications in the field that impose rigid limitations on the length of articles, "RMR" publishes longer chapters that are not only theoretically rigorous, but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, emerging trends, international developments, guidelines for implementation, and suggestions for future theory development and testing.Edited by Naresh K. Malhotra along with a distinguished editorial review board drawn from the leading figures in marketing research and theory, the annual "RMR" volumes include approximately 7-8 chapters. Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the full range of current marketing research methodologies. No marketing bookshelf or library will be complete without this annual series.
Emerald Group Publishing Limited; November 2008
214 pages; ISBN 9780857247278
Read online, or download in secure PDF format
Title: Review of Marketing Research
Author: Naresh K. Malhotra