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The African Origins of Rhetoric

The African Origins of Rhetoric by Cecil Blake
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Through a critical analysis of ancient African texts that predate Greco-Roman treatises Cecil Blake revisits the roots of rhetorical theory and challenges what is often advanced as the "darkness metaphor" -- the rhetorical construction of Africa and Africans. Blake offers a thorough examination of Ptah-hotep and core African ethical principles (Maat) and engages rhetorical scholarship within the wider discourse of African development. In so doing, he establishes a direct relationship between rhetoric and development studies in non-western societies and highlights the prospect for applying such principles to ameliorating the development malaise of the continent.

Taylor and Francis; July 2010
140 pages; ISBN 9781135840570
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Title: The African Origins of Rhetoric
Author: Cecil Blake
 
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