The Leading eBooks Store Online 4,003,177 members ⚫ 1,317,278 ebooks

New to eBooks.com?

Learn more

Country of Origin

Country of Origin by Ian Phau
Not available
US$ 199.00
(If any tax is payable it will be calculated and shown at checkout.)
The purpose of this e-book is to present a new state of the art review of COO issues including any new trends and unresolved COO issues. The quest is to audit and improve our understanding of the influence of the country image on the globalized market, and to assist international marketers in learning how to manage more effectively international marketing strategies based on the results. As such this ebook includes articles ranging from studies on manufacturing, arts to service industries, a sector hitherto relatively unexplored in the COO literature.
Emerald Publishing Limited; Read online
Title: Country of Origin
Author: Ian Phau; Professor Paul Chao
 

This edition is not for sale in your country. Here are some titles that might be what you're after...