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The Natural Step for Business

Wealth, Ecology & the Evolutionary Corporation

The Natural Step for Business by Brian Nattrass
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Acclaimed by some of the world's most respected scientists, The Natural Step is a new framework for a profound breakthrough in our understanding of the underlying basis for building a sustainable world. The Natural Step for Business examines how evolutionary corporations, such as IKEA, the worlds largest furniture business, have successfully adopted the principles of The Natural Step and provides key lessons for attaining long-term wealth.
New Society Publishers; January 1999
241 pages; ISBN 9781550923995
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Title: The Natural Step for Business
Author: Brian Nattrass; Mary Altomare; Paul Hawken