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PR 2.0 in a Web 2.0 World

What Is Public Relations 2.0?

PR 2.0 in a Web 2.0 World by Brian Solis
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This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats.


Discover the new public relations for the Web 2.0 era--and what it means to you, the PR professional or client.


Web 2.0 introduced the new read/write Web paradigm, where hosts and participants contribute to a more collaborative Web experience. It’s not the tools that make Web 2.0 or New PR what it is today; it’s the many people who collaborate and share information every day in communities, demonstrating how the latest Web tools can facilitate conversations and foster relationships....

Pearson Education; February 2010
10 pages; ISBN 9780131377820
Read online, or download in secure EPUB or secure PDF format
Title: PR 2.0 in a Web 2.0 World
Author: Brian Solis; Deirdre K. Breakenridge