This is the eBook version of the printed book.
This Element is an excerpt from 33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking (9780137154357) by Juliette Powell. Available in print and digital formats.
How Gary Vaynerchuk used social media to build a business, a brand, and a powerful new revenue stream.
From the beginning, Gary Vaynerchuk saw things a little differently from traditional wine connoisseurs--and soon realized he could use this difference to stand above the crowd. Never short on ideas, Gary pulled out his little video camera, planted it on his worktable, and started a live video blog (vlog). In short order, the overflow of Gary’s fans began to watch his weekly recommendations online and purchase wine through his Web site...
Pearson Education; June 2010
- ISBN 9780132119092
- Read online, or download in secure PDF or secure EPUB format
- Title: Social Media as Your New Business Platform
- Author: Juliette Powell
Imprint: FT Press
About The Author
Juliette Powell is a media expert with 16 years experience in broadcast, and 10 years experience in new media interactive content and formats. She founded The Gathering Think Tank (thegatheringwebsite.com), an innovation forum that connects technology, media, entertainment, advertising, and business communities. She currently consults for Wikipedia, Paltalk, Rocketboom, and NPR, and serves on the Social Networking Steering Committee for the McKenzie Institute and MTV.