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When You and Your Customers Make the Products Together

When You and Your Customers Make the Products Together by Juliette Powell
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This Element is an excerpt from 33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking (9780137154357) by Juliette Powell. Available in print and digital formats.

 

How to dramatically improve your products’ performance by building them around user ideas and submissions.

 

When a couple of college dropouts with no formal business training got together with $500 each and decided to start a T-shirt shop on the Web, nobody paid much attention. Not at first, anyway. Jeffrey Kalmikoff and Jake Nickell built their own ongoing, community-based T-shirt design contest--and became the multimillionaire creators of a new standard of peer, “crowdsourced” production on the Internet....

Pearson Education; June 2010
10 pages; ISBN 9780132120074
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Title: When You and Your Customers Make the Products Together
Author: Juliette Powell
 
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ISBNs
0132119080
9780132119085
9780132120074