The growth of the internet has created huge opportunities for organizations to tap into the new electronic markets and develop innovative and improved business relationships. This book examines the developments in electronic markets in relation to three key areas: online retailing, electronic collaboration and electronic marketplaces. Each chapter is authored by leaders in their field providing cutting edge perspectives on how to take advantage of electronic markets. It is relevant for researchers as a research source and academics and teachers who require a book that covers the main areas of electronic markets. The contents also provide practitioners with insights and theories with which to develop their own organizations.
Palgrave Macmillan; October 2009
- ISBN 9780230274235
- Read online, or download in secure PDF format
- Title: Electronic Markets
- Author: Standing, Craig, Professor (ed.)
Imprint: Palgrave Macmillan
About The Author
CRAIG STANDING is Professor of Strategic Information Management at Edith Cowan University, Australia. His current research interests are in the areas of electronic markets and mobile commerce. He has published in leading journals such as the European Journal of Information Systems, IEEE Transaction on Engineering Management, Information& Management and European Journal of Operational Research.