The Leading eBooks Store Online 4,034,055 members ⚫ 1,328,001 ebooks

New to

Learn more

App Savvy

Turning Ideas into iPad and iPhone Apps Customers Really Want

App Savvy by Ken Yarmosh
Buy this eBook
US$ 23.99
(If any tax is payable it will be calculated and shown at checkout.)

How can you make your iPad or iPhone app stand out in the highly competitive App Store? While many books simply explore the technical aspects of iPad and iPhone app design and development, App Savvy also focuses on the business, product, and marketing elements critical to pursuing, completing, and selling your app -- the ingredients for turning a great idea into a genuinely successful product.

Whether you're a designer, developer, entrepreneur, or just someone with a unique idea, App Savvy explains every step in the process, with guidelines for planning a solid concept, engaging customers early and often, developing your app, and launching it with a bang. Author Ken Yarmosh details a proven process for developing successful apps, and presents numerous interviews with the App Store's most prominent publishers.

  • Learn about the App Store and how Apple's mobile devices function
  • Follow guidelines for vetting and researching app ideas
  • Validate your ideas with customers -- and create an app they’ll be passionate about
  • Assemble your development team, understand costs, and establish a workable process
  • Build your marketing plan while you develop your application
  • Test your working app extensively before submitting it to the App Store
  • Assess your app's performance and keep potential buyers engaged and enthusiastic
O'Reilly Media; August 2010
ISBN 9781449397333
Read online, or download in DRM-free EPUB or DRM-free PDF format
Title: App Savvy
Author: Ken Yarmosh
  • News
Savvy Apps is Not Your Typical Developer Shop - Tech Cocktail
Fri, 04 Sep 2015 06:08:18 -0700
Tech CocktailSavvy Apps is Not Your Typical Developer ShopTech CocktailAccording to founder Ken Yarmosh, Savvy Apps is not your ...
The expanding influence of apps and mobile - O'Reilly Radar
Tue, 16 Nov 2010 06:02:35 -0800
The expanding influence of apps and mobileO'Reilly Radar... it would seem, is leading the parade now. With this as a backdrop, ...