The New Multinationals

Spanish Firms in a Global Context

by Mauro F. Guillén,

Subject categories
ISBNs
  • 0511855095
  • 9780521516143
  • 9780511855092
  • 9780511861376
A new breed of multinational companies is reshaping competition in global industries. For most of the 19th and 20th centuries, multinational firms came from the most technologically advanced countries in the world. Over the last two decades, however, new multinational firms from upper-middle-income economies (e.g. Spain, Ireland, Portugal, South Korea, and Taiwan), developing countries (e.g. Egypt, Indonesia, and Thailand), and oil-rich countries (e.g. United Arab Emirates, Nigeria, Russia, and Venezuela) have become formidable global competitors. These firms do not necessarily possess technological or marketing skills. In contrast to the classic multinationals, they found strength in their ability to organize, manage, execute, and network. They pursued a variety of strategies including vertical integration, product diversification, learning by doing, exploration of new capabilities, and collaboration with other firms. This book documents this phenomenon, identifies key capabilities of the new multinationals, and provides a new conceptual framework to understand its causes and implications.
  • Cambridge University Press; September 2010
  • ISBN 9780511855092
  • Read online, or download in secure PDF or secure EPUB format
  • Title: The New Multinationals
  • Author: Mauro F. Guillén; Esteban García-Canal
  • Imprint: Cambridge University Press
Subject categories
ISBNs
  • 0511855095
  • 9780521516143
  • 9780511855092
  • 9780511861376

In The Press

'The new multinationals are fundamentally different from old ones because they face entrenched multinational incumbents. Mauro F. Guillén and Esteban García-Canal provide fascinating insights into how these new multinationals have nonetheless managed to emerge in a broad range of country contexts.' Pankaj Ghemawat, Anselmo Rubiralta Chair of Global Strategy, IESE Business School

Subject categories
ISBNs
  • 0511855095
  • 9780521516143
  • 9780511855092
  • 9780511861376