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Why Him? Why Her?

Finding Real Love By Understanding Your Personality Type

Why Him? Why Her? by Helen Fisher
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A groundbreaking book about how your personality type determines who you love

Why do you fall in love with one person rather than another? In this fascinating and informative book, Helen Fisher, one of the world's leading experts on romantic love, unlocks the hidden code of desire and attachment. Each of us, it turns out, primarily expresses one of four broad personality types—Explorer, Builder, Director, or Negotiator—and each of these types is governed by different chemical systems in the brain. Driven by this biology, we are attracted to partners who both mirror and complement our own personality type.

Until now the search for love has been blind, but Fisher pulls back the curtain and reveals how we unconsciously go about finding the right match. Drawing on her unique study of 40,000 men and women, she explores each personality type in detail and shows you how to identify your own type. Then she explains why some types match up well, whereas others are problematic. (Note to Explorers: be prepared for a wild ride when you hitch your star to a fellow Explorer!) Ultimately, Fisher's investigation into the complex nature of romance and attachment leads to astonishing new insights into the essence of dating, love, and marriage.

Based on entirely new research—including a detailed questionnaire completed by seven million people in thirty-three countries—Why Him? Why Her? will change your understanding of why you love him (or her) and help you use nature's chemistry to find and keep your life partner.

Henry Holt and Co.; January 2009
304 pages; ISBN 9781429982672
Read online, or download in secure EPUB
Title: Why Him? Why Her?
Author: Helen Fisher
  • News
Helen Fisher on the Chemistry of Romantic Attraction - U.S. News & World Report (blog)
Fri, 13 Feb 2009 12:36:15 -0800
Helen Fisher on the Chemistry of Romantic AttractionU.S. News & World Report (blog)She explains her system in a new book called ...
Helen Fisher Decodes Obama's Personality Type - Daily Beast
Fri, 06 Feb 2009 03:22:06 -0800
Daily BeastHelen Fisher Decodes Obama's Personality TypeDaily BeastWhy do we fall in love with some people, and not others? ...
How to make someone fall in love with you -
Thu, 22 Aug 2013 22:44:16 -0700
CBC.caHow to make someone fall in love with youCBC.caChemistry, biological anthropologist Helen Fisher says. But according to ...