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Super Mario

How Nintendo Conquered America

Super Mario by Jeff Ryan
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The story of Nintendo's rise and the beloved icon who made it possible.

Nintendo has continually set the standard for video-game innovation in America, starting in 1981 with a plucky hero who jumped over barrels to save a girl from an ape.

The saga of Mario, the portly plumber who became the most successful franchise in the history of gaming, has plot twists worthy of a video game. Jeff Ryan shares the story of how this quintessentially Japanese company found success in the American market. Lawsuits, Hollywood, die- hard fans, and face-offs with Sony and Microsoft are all part of the drama.

Find out about:

*Mario's eccentric yet brilliant creator, Shigeru Miyamoto, who was tapped for the job because was considered expendable.

*Minoru Arakawa, the son-in-law of Nintendo's imperious president, who bumbled his way to success. *The unexpected approach that allowed Nintendo to reinvent itself as the gaming system for the non-gamer, especially now with the Wii Even those who can't tell a Koopa from a Goomba will find this a fascinating story of striving, comeuppance, and redemption.
Penguin Publishing Group; August 2011
304 pages; ISBN 9781101517635
Read online, or download in secure EPUB
Title: Super Mario
Author: Jeff Ryan
  • News
Book Review: Super Mario: How Nintendo Conquered America -
Thu, 04 Aug 2011 06:26:47 -0700
Geek.comBook Review: Super Mario: How Nintendo Conquered AmericaGeek.comJeff Ryan has attempted to offer us a brief 304-page ...
Schwarzenegger and Hanks Were Almost in Super Mario Bros. - IGN
Tue, 23 Oct 2012 13:39:43 -0700
Schwarzenegger and Hanks Were Almost in Super Mario Bros.IGNBy Jim Vejvoda Imagine for a moment a Super Mario Bros. movie that ...