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The Long Tail

How Endless Choice is Creating Unlimited Demand

The Long Tail by Chris Anderson
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What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers?

In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. As our world is transformed by the Internet and the near infinite choice it offers consumers, so traditional business models are being overturned and new truths revealed about what consumers want and how they want to get it.

Chris Anderson first explored the Long Tail in an article in Wired magazine that has become one of the most influential business essays of our time. Now, in this eagerly anticipated book, he takes a closer look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist: for new producers, new e-tailers, and new tastemakers. He demonstrates how long tail economics apply to industries ranging from the toy business to advertising to kitchen appliances. He sets down the rules for operating in a long tail economy. And he provides a glimpse of a future that's already here.

Random House; November 2010
ISBN 9781446409282
Read online, or download in secure EPUB
Title: The Long Tail
Author: Chris Anderson
  • News
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Tue, 30 Aug 2016 18:18:12 -0700
Washington TimesAdding more 'salt and light' into filmmakingWashington TimesAs Chris Anderson said in his book, “The ...
Why Hasn't Smart Beta Expanded into Emerging Markets? - ETF Trends
Wed, 02 Nov 2016 08:10:29 -0700
ETF TrendsWhy Hasn't Smart Beta Expanded into Emerging Markets?ETF TrendsIn his book, “The Long Tail: Why the Future of ...
'Long tail' thinking can help eliminate health disparities - Washington University in St. Louis News
Wed, 22 Oct 2014 12:22:50 -0700
'Long tail' thinking can help eliminate health disparitiesWashington University in St. Louis NewsThe concept was ...

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